Planning basis for the specifics of your market
Consumer Spending by Product Groups quantifies the spending volume of consumers in the most important countries for individual product groups and services in 20 different categories at detailed administrative, postal, and microgeographical levels.
Purchasing Power in its general form as the disposable income of private households is the most frequently used potential indicator in planning practice. However, it is not necessarily the best planning basis for providers of all product groups and services, as spending behavior in most markets is not only dependent on income. To enable you to focus your planning even more closely on the specifics of your market, we have provided you with the appropriate market data since 2007: further development of general Purchasing Power in the form of a specification for a variety of countries worldwide
Consumer Spending by 20 different categories
MB-Research Consumer Spending is available for 20 different international comparable product groups and services as standard. Additional subdivisions or a more narrow focus on your specific product group are possible on request.
- Food and non-alcoholic beverages
- Alcoholic beverages
- Tobacco
- Clothing
- Footwear
- Furniture, furnishings and loose carpets
- Household textiles
- Household appliances
- Glassware, tableware and household utensils
- Tools and equipment for house and garden
- Routine household maintenance
- Medicines and health products
- Consumer electronics, information and communication equipment
- Toys and games, hobby, sport and other recreational and cultural durables
- Garden products and pets
- Recreational and cultural services
- Newspapers, books and stationery
- Catering services
- Personal care
- Jewellery, clocks, watches and other personal effects
Consumer Spending by Product Groups - Selected application areas:
- Location and store Branch network planning
- Identification of target group potential in the catchment area
- Acquisition of new customers through target group localization
- Advertising planning, direct marketing
- Category management
- Optimization of advertising channels
- Optimization of customer approach
- Out-of-home advertising: evaluation of poster locations and digital screens, target group-specific advertising campaigns
