The MB-Research Daytime Population indicates how many people are present in an area on an ideal working day (Mon-Fri) between 9 am and 6 pm. The study is available for numerous countries worldwide at the administrative, postal, and microgeographical levels.

Balance between Day- and Nighttime Population

In addition to basic characteristics of their target audience, more and more companies also need information on where their potential customers spend their days. This is because people’s place of residence is often not the place where they spend their days. MB-Research Daytime Population reveals where the daytime population is concentrated – and which areas therefore serve primarily as places of work and study, tourist destinations or shopping districts. It also highlights which areas are less frequented during the day and where residential use predominates.

Daytime Population - selected areas of application:

• Location and branch network planning
• Identification of target group potential in the catchment area
• Acquisition of new customers through target group localization
• Advertising planning, direct marketing
• Optimization of advertising channels and customer approach
• Out-of-home advertising: evaluation of poster locations and digital screen locations
• Target group-specific advertising campaigns