Examples of data and geographical granularity:

India:

Purchasing Power in India at the level of “Wards for 50 important cities” provides detailed insights into local income distribution with a very high degree of geographic granularity. At this geographical level, Purchasing Power per capita and year spans from €650 to €8 796.

The map highlights Purchasing Power patterns within a part of Mumbai. In the area shown, Purchasing Power per capita and year ranges from below €4 500 (yellow) to above €6 500 (purple), with the purple areas representing the most affluent locations.

As for example the Malabar Hill area in the south of Mumbai, traditionally one of the city's most prestigious and affluent area and home to numerous industrialist families, politicians, and high-net-worth individuals. Malabar Hill is regarded as one of India’s most exclusive residential addresses and commands some of the highest property prices in the country.

Another notable example is Bandra West, widely known as the heart of Mumbai’s celebrity, creative and lifestyle scene, also home to Bollywood stars, and entrepreneurs.

Japan:

Identifying areas in Yokohama with a high concentration of residents aged 60 and above at the 7-digit postcode level enables precise customer targeting of this demographic.

For example, please have a look at the district of Izumi-ku in the southwest of Yokohama. This area is known for its quiet residential character, featuring many detached homes, green spaces, and agricultural land. A number of postcode areas exhibit an above-average concentration of residents aged 60 and above, offering attractive opportunities for age-specific customer targeting.

Indonesia:

Consumer Spending on catering services across the Jakarta Metropolitan Area at the “Villages and Urban Villages” level (Desa dan Kelurahan). Areas highlighted in purple indicate above-average expenditure and a particularly high propensity to spend on eating and drinking outside the home. Across the Jakarta Metropolitan Area, annual Consumer Spending on catering services ranges from €160 to €308 per capita at the level of “Villages and Urban Villages” (Desa dan Kelurahan).

As an example, take a look at the area surrounding the Pondok Indah Golf and Country Club, one of Indonesia’s most prestigious golf courses. Located in the affluent Pondok Pinang / Pondok Indah district of South Jakarta, the area is known for its upscale residential neighborhoods, premium shopping destinations, and a wide range of high-end dining options.

Updated countries included in the 2026 MB-Research Market Datasets

The 2026 MB-Research market datasets offer extensive coverage of 39 markets across Asia, delivering insights that span the entire continent.

Click here to navigate directly to the countries of interest:

Armenia, Azerbaijan, Bahrain, Bangladesh, Brunei Darussalam, Cambodia, China, Georgia, Hong Kong, India, Indonesia, Iran, Israel, Japan, Jordan, Kazakhstan, Kuwait, Kyrgyzstan, Lebanon, Macao, Malaysia, Maldives, Mongolia, Myanmar, Nepal, Oman, Pakistan, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, Taiwan, Tajikistan, Thailand, United Arab Emirates, Uzbekistan, and Vietnam.

Fine-grained geographic detail across Asia

MB-Research Market Data 2026 is available at multiple geographical levels, from broad administrative regions to highly detailed postal and microgeographical units. This enables organizations to gain precise local market insights and identify opportunities at the most relevant geographical scale.
The level of geographical detail varies by country and reaches remarkable granularity in many Asian markets. For example, in India, data is available for 6 996 Sub-Districts, 19 373 6-digit Postcodes, and 11 196 areas including Wards for 50 important cities and Sub-Districts across the rest of the country. Indonesia includes 514 Regencies and Municipalities, 11 594 5-digit Postcodes, and 83 779 Villages and Urban Villages, while Japan offers coverage for 1 892 Municipalities, 115 354 7-digit Postcodes, and 220 635 Small Areas.