Regional Market Data 2025 with European coverage are available at highly detailed levels of regional granularity: administrative levels, postal levels, and microgeographical levels - giving you the flexibility to analyze markets exactly the way you need, internationally consistent and comparable.

Indicators available off the shelf with vintage 2025:

• Consumer Spending - expenditure information across 20 different Product Groups and Service categories
• Purchasing Power – most common indicator for potential consumption
• Sociodemographics - such as age bands and unemployment
• Income Quintiles - detailed insight into income distribution
• Education - categorization by level of qualification
• Households by Type - segmentation based on household composition
• Marital Status - showing the status of a person's relationship

Highly Granular Data Examples Across Europe:

• Spain: Consumer Spending on the level of Municipios (8132 areas)
• Poland: Sociodemographics on the level of 5-digit Postcode Areas (20 457 areas)
• Romania: Purchasing Power on the level of 6-digit Postcode Areas (38 246 areas)
• Italy: Income quintiles on the level of Sezioni di Censimento (748 306 areas)
• Türkiye: Education on the level of Mahalleler (50 595 areas)
• …and many more highly granular datasets across Europe

Example 1 - Consumer Spending Product Group Catering Services (eating and drinking out of home) for Vienna on the level of 4-digit Postcode Areas:

Example 2 - Consumer Spending Product Group Clothing for Greater London on the level Postcode Sectors:

For our full press release on MB-Research Consumer Spending 2025 click here (PDF).

All of MB-Research Regional Market Data ideally supports the following use cases:

• site and expansion planning
• catchment area analysis
• target group marketing
• advertising planning
• direct marketing
• your specific requirements in geospatial analytics and location intelligence